Speaking of UA, many of the top-grossing games are choosing to implement hyper casual-like simple but addictive mini-games and utilize them in powerful ad creatives as part of their wider marketing efforts. This can make your player base larger and reduce your reliance on UA targeting, as adding these modes makes your game relevant to a larger audience. Introducing mini-games into your game also provides an opportunity to add new monetization elements.Īlso, one of the big benefits of mini-games is being able to experiment with new genres, which means you’ll widen the motivational appeal of your game. You can also use them as a way to test how players respond to new gameplay mechanics if you want to eventually integrate them as a permanent mechanic in your core gameplay loop. They’re a great way of boosting engagement by providing players with new and exciting ways of enjoying an existing game. There are quite a few benefits to implementing mini-games, BUT the benefits will depend on how you utilize them.
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